Finding the right imprinted trade show giveaway can be a catalyst to increasing booth traffic, promoting product awareness, stimulating discussion, and appealing to high-opportunity prospects. As you evaluate your giveaway options, ask the following questions.
It is important to note that, in addition to having an effective promotional item, other marketing strategies before, during and after an event have equal (if not greater) importance in helping you achieve your goals. The key is to look at every element of your exhibiting strategy – including the type of giveaway you use and how you distribute it – as a contributing factor to your overall goal achievement.
Here are some tips that will help you achieve your trade show event objectives.
For more information on effective use of imprinted giveaways, see the articles below.
Strategies to Attract Booth Traffic
Attracting Visitors with Drawings and Prizes
Avoid These Mistakes When Purchasing Promotional Items
Selecting Appropriate Trade Show Giveaways
Research: Use Incentives in Pre-Show Marketing
Trade Show Calendars as Giveaways
Research Study: Value of Promotional Items to the Marketing Mix
Keys to Using a Trade Show Promotional Item
Use Media Packaging to Increase Trade Show Results
Find a Promotional Item with High Perceived Value
Think Out-of-the Box for Your Trade Show Giveaways
Mastering the Tradeshow Giveaway Game
Tips on Using Trade Show Novelties
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