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Trade Show Banners

Trade show banners have two simple but crucial purposes: get people’s attention and make them remember your company or product. Here are some guidelines to ensure you have a memorable display with high-impact and appeal:

  • Create banner signage that is visually distinctive and creative in a bold, simple way. It should draw people to visit your booth, or at least plant your company and/or product name in their heads.

  • Your event banners should be readable from 15 feet away and should clearly present your logo so that your company’s identity is highlighted.

  • Don’t overcrowd banners with images and copy. A cluttered banner suggests your company lacks organization or focus. If people can’t immediately discern your message, they will ignore or reject it.

  • Even the most ingenious and unique booth displays lose their effectiveness if they are torn or scratched. Protect them by storing them in a case when not in use.

  • Quality-made banners are the most eye-catching and have a longer life. One good option for banner production is nylon-reinforced vinyl. This material offers durability and full color images can be printed with as much clarity and resolution as on paper.


Related Articles

Selecting an Exhibit Design Firm
Seek Graphic Excellence with Trade Show Banners
Focus on Effective Booth Lighting


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