Trade Show Display Exhibit: Plan for the Unexpected

Ziggy’s Law and Your
Trade Show Display Exhibit

Don’t fall victim to “Ziggy’s Law” with your trade show display exhibit. Expect that things will not go as planned and be ready to overcome surprises and obstacles that can happen at any live event. That way the old axiom, If Anything Can Go Wrong It Will,” will not impede your trade show display exhibit success.

Here are ways you can prepare for the unexpected:

Carry with you a quantity of promotional literature, giveaways, and other key sales items in case your shipment gets lost or does not arrive in time. A small quantity of items can get you through the first day with your trade show display exhibit and you can have an additional supply shipped to you overnight, if necessary.

Bring extra office supplies such as pens, paper, tape, paper clips, markers, stapler, scissors, screwdrivers, extension cords, etc.

Put your business card and contact information inside, as well as outside, all shipped boxes and suitcases in case they are lost.

Pack a small first aid kit. You never know when it will come in handy.

Be sure you have your registration packet with you and a list of phone numbers of all key contacts at the event.

Leave a copy of your travel itinerary with your family and co-workers.

Call the exhibit sponsor two weeks before the event to confirm all details, booth space, etc. Ask where and when you will be able to pick up your shipment. In addition, get the name of a local printing and shipping store.

Confirm your hotel, car and other travel reservations one week before the event (assuming they have been made at least a month ahead of time).

Take at least 25% more literature and giveaways than you think you will use. When opportunity knocks, you need to be prepared.

Check all banners, signs, lights and accessories in your trade show display exhibit before you leave. Make sure everything is in top condition.

Schedule a meeting with all trade show display exhibit staff once you arrive at the show to go over last minute details. Give everyone a typed summary of your key sales message that you used in training with them. It will serve as a final reinforcement and help ensure message consistency.

Click on the articles below for additional tips and information to maximize your trade show results.

More Success Tips for Your Trade Show Display Exhibit
Exhibit Survey
Trade Show Planning Timeline

Ziggy’s Law and Your Trade Show Display Exhibit

Ziggy’s Law and Your
Trade Show Display Exhibit