How to Give Yourself the Edge on Tradeshow Success
Scenario: So here you are standing in your booth. It is 10:15 am on Sunday, the last day of the show. Hordes of wandering trade show attendees stroll through the exhibition hall amidst hundreds of booths and displays—including yours. There is little or no chance these people will enter into business with your company.
Face it: they probably just stopped by for the free candy or cool "chotchky" sitting on your table. So, how do you give those people permission to engage?
Or, if you’re the attendee, how do you keep from sitting quietly in the corner looking at the education descriptions for the ninth time instead of finding and meeting new people?
One word: approachability. Sure, it’s an expression that varies from person to person. But after delivering speeches to companies and associations around the world on the topic, here’s what I’ve learned about tradeshow success:
So, even if it is the end of the day and you’re all out of energy and free mints, remember this last tip on approachability and tradeshow success: "Fear not to entertain strangers, for by so doing some may have entertained angles unaware."
This article was written by Scott Ginsberg who is an author and professional speaker.
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