Using Trade Shows to Source and Buy Wholesale Products
Through the years, trade shows have been an important launching platform for sourcing and introducing thousands of new products. They often serve as a starting point for buyers to find, network and select the right suppliers with whom to do business. Marketing experts often recommend the use of trade shows as part of any product-based business sourcing strategy.
According to trade show expert Anthony Trollope, "Even with the prominence of the Internet as a sourcing tool to buy wholesale products, trade shows are as important as ever for building supplier partnerships and introducing new products to buyers." Trollope is the managing director of The Wholesale Forums, a trade networking community and marketplace for suppliers and importers.
Trollope further explains that companies have much to benefit from meeting prospective partners face-to-face and should focus on agreeing to deals at the trade show. This will cut down on the back and forth communication that is spent via email and phone calls.
Buyers visiting shows appreciate the opportunity to ask in-person about a full range of product details ranging from price-per-piece to production to the logistics behind transactions. This builds trust and solidifies relationships that can extend well beyond the event.
Following are tips on how to leverage trade show participation to meet quality suppliers and buy wholesale products.
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