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Trade Show Magicians

Professional trade show magicians can be powerful catalysts for increasing trade show exhibit traffic and heightening awareness of your company's product or service among conference attendees.

Expert trade show magicians are more than just excellent entertainers. They partner with exhibitors to attract visitors to trade show booths -- and then actively promote company products during engaging performances. To support your sales objectives, these event professionals spend significant time before the event learning about your company, market positioning, products and key selling points.

They script their shows beforehand to ensure your product or service is effectively incorporated in your booth shows to maximize message impact.

They help ensure your product and company information are always emphasized more than the magic.

You can expect to invest anywhere from $2,000 to $5,000 a day, but the expense may be well worth it when their mix of sales and sleight of hand bring prospective customers to your booth.

During the hiring process, don’t look for the lowest fee and assume that any entertainer can work your exhibit. Rather, consider several professionals and compare their experience and skills in the event arena. Then ask for references, a video or DVD of a past performance, and even have them do a live "demo" act for you to ensure you getting the most for your marketing investment.

For additional ideas on trade show entertainment designed to attract booth visitors, click here.

Related Articles

Strategies to Attract Booth Visitors
More on Trade Show Magicians
Other Trade Show Entertainers
Trade Show Giveaways
Checklist to Help Evaluate Your Exhibit Competitiors
Exhibit Space Requirements
Maximize the Benefits of Using an Event Magician
Booking a Magician in the UK
Trade Show Supply Kit
Trade Show Mistakes
Types of Trade Show Entertainment


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