Trade Show Magicians
Enhance Booth Traffic

Professional trade show magicians can be catalysts for increasing exhibit traffic and heightening awareness of your product or service among conference attendees.

More than entertainers, experienced tradeshow magicians partner with clients to actively promote their products during the show, while attracting and engaging booth visitors. To support your sales objectives, these professionals spend significant time before the event learning about your company, market positioning, products and key selling points.

Event entertainers script their shows beforehand to ensure your product or service is effectively incorporated in the act to maximize message impact. They ensure your product and company information are emphasized more than the magic.

Expert event magicians charge anywhere from $2,000 to $5,000 a day, but the expense may be well worth it when their mix of sales and sleight of hand bring prospective customers to your booth.

During the hiring process, don’t look for the lowest fee and assume that any entertainer can work your exhibit. Rather, consider several professionals and compare their experience and skills in the event arena.

Then ask for references, a video or DVD of a past performance, and even have them do a live "demo" act for you to ensure you getting the most for your marketing investment.

For additional ideas on trade show entertainment designed to attract booth visitors, click here.

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