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How to Effectively Use
Tradeshow Promotional Products

Following are tips on how to effectively use tradeshow promotional products to enhance impact, lead generation, and sales when you exhibit at shows.

  • Pre-Tradeshow Marketing: Begin marketing prior to the tradeshow date by letting your contacts know you will be participating. Encourage them to attend and let them know a gift will be waiting for them when they visit your booth.

  • Know Your Tradeshow Booth Visitors: Greet each tradeshow booth visitor with a handshake and request his or her card (great opportunity to "grow your Rolodex"). Tradeshow promotional products are a show highlight but an expense for which you deserve payback.

    Although you don’t want visitors just wandering in and out of your booth snagging your trade show promotional products, it’s a great opportunity to make impressive acquaintances and get their cards for a future contact.

    From about a dollar and up, you can purchase appropriate tradeshow promotional products that interest your clients and prospects. Remember, each interested visitor to your tradeshow booth is a potential client.

  • Initial Impact at the Tradeshow Door: Station a representative close to the tradeshow entrance to present each trade show visitor a promotional tote bag sporting your name or logo to create a significant impact. Your name will then be displayed throughout the tradeshow floor as clients and potential clients browse through all the booths carrying your promotional tote on their arm.

    When they arrive at your booth, they will have name familiarity and perhaps even be on the lookout for you as they wander through the exhibit hall. Each tote bag should include a flyer identifying your company, describing your business and highlighting the benefits you provide.

  • Don’t Forget the Children... the child in each of us, that is: You're bound to see a significant increase in booth traffic when your handout is a toy like a yo-yo or other similar item. To get additional bang for your buck, distribute your trade show promotional products to other exhibitors so they too will be playing with them throughout the tradeshow -- and displaying your name and directing new visitors to your booth.

    You can attract additional attention by having an "expert" (or self-made expert) showing off your giveaway toy at your booth site. You can go a step further by promoting a contest involving your tradeshow promotional products with a prize for the winner and, in turn, create even greater interest in your exhibit booth.

  • Tradeshow Promotional Products that Count: Whether it be useful, entertaining or in some way uniqye and memorable, be sure your giveaway is one that will hang around for awhile to clearly sport your name or logo and bring a lasting reminder of your tradeshow booth.

    That "hang-around" quality is one that really counts. When tradeshow guests visit several booths in a day, it is easy to forget who was who and who had what. Be sure your business card -- and/or a flyer describing your business and the products and service you provide -- is attached to each giveaway you handout.

    About the Author:
    This article was written by Rick Sheldon who is CEO of Save on Promotional Products Inc..


    Related Articles:

    Tradeshow Planning Timeline
     More on Tradeshow Promotional Products
     Avoid Mistakes with Your Giveaways
     Tradeshow Publicity
     Before You Go: Trade Show Check List


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