Although you don’t want visitors just wandering in and out of your booth snagging your tradeshow promotional products, it’s a great opportunity to make impressive acquaintances and get their cards for a future contact.

From about a dollar and up, you can purchase appropriate tradeshow promotional products that interest your clients and prospects. Remember, each interested visitor to your tradeshow booth is a potential client.

When they arrive at your booth, they will have name familiarity and perhaps even be on the lookout for you as they wander through the exhibit hall. Each tote bag should include a flyer identifying your company, describing your business and highlighting the benefits you provide.

You can attract additional attention by having an "expert" (or self-made expert) showing off your giveaway toy at your booth site. You can go a step further by promoting a contest involving your tradeshow promotional products with a prize for the winner and, in turn, create even greater interest in your exhibit booth.

That "hang-around" quality is one that really counts. When tradeshow guests visit several booths in a day, it is easy to forget who was who and who had what. Be sure your business card -- and/or a flyer describing your business and the products and service you provide -- is attached to each giveaway you handout.