Selecting a Trade Show Item
With High Perceived Value

Unfortunately, many companies spend significant dollars on giveaways that might draw a crowd but make little or no impression on potential customers.

A high-impact giveaway conveys a positioning message, educates your target audience about your company or product, and above all, promotes your business. Here are some helpful tips to use when you begin thinking about ordering your next supply of giveaways.

• Every promotional item should prominently feature your company name, logo and phone number.
  

• Select items that complement your product image and the theme of your booth. This will help draw people to your display.
  

• Your giveaway should be viewed by prospects as an object of value... something people want to keep.

  For example, a gift certificate or discount coupon conveys something of value and is also an incentive for future contact with your business. A product demo or sample on a DVD or CD will have high appeal among your target audience.
  

• Anything with utility and function such as a "how to" booklet or tip sheet will have a greater chance of being kept than something "gimmicky" that will likely get tossed into the circular file.
  

An imprinted promotional item can play an integral role in your brand-building strategies, but only if they motivate visitors to your booth to learn more about your company or product.

Related Articles

Return HOME from Trade Show Item