Selecting a Trade Show Item
With High Perceived Value

An imprinted trade show item can help your company’s booth stand out amid the stiff competition for visitors’ attention. Yet, sometimes exhibitors spend meaningful dollars on giveaways that draw visitors but make little or no impression on potential customers.

A high-impact giveaway conveys your brand's positioning message, helps educates your target audience about your company, and above all, promotes your business. Here are some helpful tips as you consider ordering your next supply of giveaways.

• Every promotional item should prominently feature your company name, logo and phone number.
  

• Select items that complement your product image and the theme of your booth. This will help draw interested attendees to your display.
  

• Your giveaway should be viewed by prospects as an object of value... something people want to keep. For example, items that are reusable - like promotional mugs or USB jump drives - keep your company's name in front of your prospects over time.

  Gift certificates or discount vouchers convey value and also serve as incentives for future contact with your business. Product demos or samples on DVDs will have high appeal among your target audience.
  

• Anything with utility and function such as a "how to" booklet or tip sheet will have a greater chance of being kept than something "gimmicky" that will likely get tossed into the circular file.
  

An imprinted promotional item can play an integral role in your brand-building strategies, but only if they motivate visitors to your booth to learn more about your company or product.

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